CMN 2101 Chapter Notes - Chapter 4: Synecdoche, Alliteration, Semiotics
5 Mar 2016
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Document Summary
Rhetorical (persuasive language) analysis used to be confined to speech and written materials, but with the explosive development of the mass media, rhetorical theory is now also being used to interpret works found on radio, Tv, and film that is, what we now call mass-mediated culture. Aristotle was endlessly cited by rhetoricians as the authority of matters rhetorical. He divided rhetoric into two general areas: o! And explained that although every field of thought has its own means of persuasion, rhetoric is the term for means of persuasion useful in all fields. Rhetoric may be defied as the faculty of observing in any o! It is not concerned with any special or definite class of given case the available means of persuasion. Aristotle adds that there are 3 modes of persuasion speakers can subjects. use: o! Based on the personal character of the speaker, that is, his or her credibility.
