CMN 2101 Chapter Notes - Chapter 12: Multiple Choice, Likert Scale, Simple Random Sample
5 Mar 2016
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Surveying is a research method that we use to get information about certain groups of people who are representative of some larger group of people of interest to us. Politicians frequently use surveys to find out what issues are of importance to people and, during election periods, who they intend to vote for. Both terms survey and questionnaire are often used loosely. Survey research is a method of collecting and analyzing social data via highly structured and often very detailed interviews or questionnaires in order to obtain information from large numbers of respondents presumed to be representative of a specific population. 4 key points about surveying: psychological, technical, cultural, and other types of data. o! It is done to collect and analyze social, economic, o! It is based on interviewing people (respondents) and o! It is done with representative samples of a population o!
