CMN 2148 Chapter Notes - Chapter 4: Organizational Communication, Organizational Commitment, Collectivism

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Value: attitude sets that are subjective assessments about the relative worth of a quality or object. Richard johannesen: conceptions of the good or the desirable that motivate human behaviour and that function as criteria in our making of choices and judgments. Create shared realities using myths, stories, mission statements, physical surroundings, slogans etc. Milton rokeach: value system: enduring organization of beliefs concerning preferable modes of conduct or end-states of existence along a continuum of relative importance. Japanese high-context cultures place more emphasis on implicit communication, argumentation is unethical. American low-context cultures place more emphasis on explicit communication (written documents etc. Global communication: must understand that individualism vs. collectivism and concept of power distances differ between organizations and across differing global cultures. Individualism: emphasis organization places on the individual. Value congruence: similarity between an individual and organizational values, significant effect on organizational commitment, employee work satisfaction and turnover.

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