CMN 2148 Chapter Notes - Chapter 11: Marketing Mix, Integrated Marketing Communications, Emerging Technologies

• School: University of Ottawa
• Department: Communication
• Course: CMN 2148
• Professor: Mary Hawkins

Document Summary

When is the best timing for communication: involves anticipating the reactions of others and planning with those reactions in mind. Strategy becomes the basis for action: communication tactics, actions both planned and otherwise that determine whether the strategic objective is realized. Strategic organizational communication; phillip clampitt, robert dekoch, and. 2: implementation of action plans and communication of the organization"s positions on issues, review of the results, including public reactions, objections, negotiations, and organizational adjustments, continued focus on the issue until it no longer influences the organization. Communicating only partial information: failing to understand and respond to the differing needs of differing publics, stakeholders, or audiences, failing to express concern, blaming others without adequate support for the assertion. 3: establishing communication priorities; james lukaszewski (1997, those most directly affected, employees, those indirectly affected such as neighbors, customers, families, suppliers, government, regulators, and so on, the media and other channels of external communication.