CMN 3130 Chapter Notes - Chapter 1: Strategic Planning, Cinemascope

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Document Summary

Chapter 1: the making of strategic planning cultures. Frequent updates to relatively long-term strategic plans enable the organization to respond to threats from changes in technological, economic, political, demographic, and other societal spheres. From a demographic perspective, the face of the workforce is changing rapidly: It is growing older and is more culturally and racially diverse. More often than the past, it is female. The pace of technological change ensures the redundancy of knowledge, almost before it can be packaged and disseminated. The ability of publics to acquire information at the same time as their leaders has reduced, to unprecedented and drastically low levels, response times available to politicians, ceos, and bureaucrats. Much of the cynicism concerning mission statements relates to the tendency of many organizations to tolerate inconsistencies between stated values and behavioural standards. A mission statement reflects the personality of the organization and distinguishes it from other organizations with similar business lines.

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