CMN 3144 Chapter Notes - Chapter 4: Retail, Corporate Social Responsibility

• School: University of Ottawa
• Department: Communication
• Course: CMN 3144
• Professor: David Likely

Document Summary

This question can be asked as a matter of time and effort or in terms of the emotional investment. **the better the long-term relationships between your organization and your publics, the more likely you are to achieve your goals. B2c: the relationship between a business and the end users (consumers) B2b: the relationship between a business and other businesses. Employee relations: internal publics: groups of people with shared interests within an organization, who are often the first line of communication with external publics. External publics: groups of people with shared interests outside of an organization. These groups ether have an effect on or are affected by the organization. Investor relations: management of relationships between an organization and publics in the financial community, for example investors, analysts, regulators. Non-profit organizations: volunteers and donors are among the most important publics for non-profit organizations.