Cultural Approaches; Chapter Five,
Prescriptive View of culture;
Deal and Kennedy’s strong cultures
Assumptions; business success can be enhanced through the development of a
D&K identified 4 components of a strong culture
Peters and Waterman’s “excellent cultures”
If people belong to a high context culture (more figurative, imaginative and innovative)
or a low context culture (more statistics, numbers etc easy facts). Communicating the
right information to different people.
Rituals and Rights; some company’s greet each other, other company’s have 15 minute
meetings every morning, end of the month picnics etc. Looking at different cultures in the
Looking into values, culture networks, and seeing how they are different. Culture comes
Peter and Watermand’s themes for organizational excellence cont..
A bias for action
Close relations to the costumers (close relationship with the costumer, very quick
for feedback and proactive with how to deal with positive and negative criticism.)
Autonomy and entrepreneurship
Productivity through people (managers need to have a quality relationship and
respect from their employees)
Handson, valuedriven (people have different education, experience, etc you
have to have the responsibility to show and explain a clear answer with how to do
Stick to the knitting; let people do what they are really good at.
Simple forms, lean staff; not too many high managers so the employees do not get
confused with whom to go to and talk. Also that the mangers that are in charge are
Simultaneous loosetight properties; very strong way of purpose, what costumers
want, what demands are being wanted, but still they have diversity.
Alternative approaches to culture
Organizational cultures are complicated Organizational cultures are emergent
Organizational cultures are not unitary
Organizational cultures are often ambiguous
Schein’s model of culture; the onion model
According to Shein (19920 culture is..
“ A pattern of shared basic assumptions that the group learned as it solved its
problems of external adaptation and internal integration, that has worked well
enough to be considered called and therefore to be taught to new members as the
correct way to perceive think and feel in relation to those problem” (pg 12)
If you want to change your company, you have to create a culture that people
understand. You have to make it so th