CMN 3104 Chapter Notes - Chapter 1: Warren Weaver, Harold Lasswell, Erving Goffman

• School: University of Ottawa
• Department: Communication
• Course: CMN 3104
• Professor: Dina Salha

Document Summary

Laying a foundation for studying race, gender class, and. The media provide information, entertainment, escape and relaxation and even help us make small talk. The media can help save lives, and unfortunately also encourage people to cause harm to others. If the world is shrinking, and our village is becoming global, its because the media especially tv have brought things even closer to us. A primary assumption underlying media research is that media do matter what we see, read, and hear have some type of affect on us. Different types of scholars approach the matter of media effects differently. Social scientists try to model their research on the natural sciences and strive to maintain objectivity. Critical/cultural researchers, on the other hand, try to reject not only the desirability of maintaining an objective, value-neutral position but also the very possibility of accomplishing such a goal. o! According to them, a subjective interpretation is required to o!