ECO 1304 Chapter Notes - Chapter 9: Marginal Revenue, Natural Monopoly, Demand Curve
Document Summary
A monopoly is a market with only one seller of a product that has no close substitute. There are natural and legal barriers to entry that prevent competition. They are (cid:862)price makers(cid:863) sets the price of its product so as to maximize profit. For a monopoly to persist, other firms must be barred from entering the industry. The monopolist cannot set both price and quantity. If the monopolist expands output, price will fall. If the monopolist wants to expand output, it must accept a lower price. The marginal revenue curve for a monopolist lies below the demand curve. The marginal revenue of a monopolist is always less than the price. When price falls, tr rises, mr is positive. When price falls, tr falls, mr is negative. A monopolist will never knowingly operate in the inelastic portion of its demand curve. Increased output would lead to lower tr and higher total cost.