HSS 2102 Chapter Notes - Chapter 12: Digital Citizen, Master Sergeant, Stress Management

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Chapter 12 communicating in a digital world & health promo msg (additional) 11. 30. 16. Medium is the message (marshall mcluhan) idea that the user"s e(cid:454)perie(cid:374)(cid:272)e of a(cid:374) a(cid:272)t of communication differs greatly depending on the medium being used i. e different experience through text, letter, telegraph. Increased our ways of communicating but it should(cid:374)"t repla(cid:272)e traditio(cid:374)al (cid:449)a(cid:455)s of communication (face-to-face) Differe(cid:374)t tools used to (cid:272)reate & se(cid:374)d (cid:373)sgs (cid:272)a(cid:374) (cid:272)ha(cid:374)ge the re(cid:272)ei(cid:448)er"s i(cid:374)terpretat(cid:374) of the (cid:373)sg. Receiver can adjust the style, context, and language of the msg before sending it again; become creator of the msg. Perception, values and culture will influence the original creator, the actual message and the receiver in the communication process. Social media: forms of electronic communication through which users create online communities to share info, ideas, and messages. Canadians are among the most prolific users of social media.

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