PSY 1101 Chapter Notes - Chapter 7: Habituation, Consumerism, Behaviorism

• School: University of Ottawa
• Department: Psychology
• Course: PSY 1101
• Professor: Brenda Baird

Document Summary

Main points: learning & habituation, classical conditioning, operant conditioning, conditioning of complex behaviours (phobias) Learning: a relatively permanent change in behaviour (or behavioural potential) due to experience. Behaviourism: emphasizes the study of observable behaviour and the role of the environment as a determinant of behaviour. Habituation: learning not to respond to an unimportant event that occurs repeatedly. The process by which a previously neutral stimulus acquires the capacity to elicit a response through association with a stimulus that already elicits a similar or related response. Watson conditioned little albert to be afraid of white rats by pairing the neutral stimulus (rats) with n unconditioned stimulus (loud noise) Within days, albert became afraid of the rats, and other furry objects. Unreasonable fear of specific objects or situations, learned through classical. Learning to fear: phobias conditioning, maintaining phobias, see cockroach on floor in next room, conditioned emotional response; increased heart rate, trembling, etc.