PSY 3307 Chapter Notes - Chapter 10: Semantic Differential, Likert Scale, Operational Definition
1 Nov 2016
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Chapter ten: survey construction, administration, and use of survey data. Instruments used to collect important information for individuals. Psychological tests focus on individuals outcomes, whereas survey"s focus on group outcomes. Surveys allow us to collect information so that we an describe and compare how people feel about things (attitudes), what they know (knowledge), or what they do (behaviours) Survey research firms are companies that specialize in the construction and administration of surveys and data analysis. Survey researchers: people who design, analyze, and conduct surveys to analyze results, these individuals have identified factors which contribute to a good survey: Pretested to ensure there are not unclear questions or incorrect skip patters. Adequate sample of respondents so that the results are accurately reflecting the population (external validity: how the results pertain globally) Identify a problem and form a hypothesis: focus groups, literature review, experts.
