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Chapter 5

CCT225H5 Chapter Notes - Chapter 5: E-Governance, E-Commerce, Retail


Department
Communication, Culture and Technology
Course Code
CCT225H5
Professor
Max Evans
Chapter
5

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INTRODUCTION
Electronic commerce(e-commerce) commerce, but it is commerce accelerated and enhanced by IT,
particularly the Internet
Enables customers, consumers and companies to form powerful new relationships that would not be
possible without the enabling technologies
Breaks down business barriers: time, geography, language, currency and culture
Path-to-profitability (P2P) formal business plan that outlines key business issues such as customer
targets (by demographic, industry etc.), marketing strategies, operations strategies (procurement,
production, transportation, logistics), and projected targets for income statement and balance sheet
items
E-COMMERCE BUSINESS MODELS
9 major e-commerce business models
Business to Business (B2B) E-Commerce
Where all the money is right now in the e-commerce world
Businesses are taking advantage of e-commerce by creating and using B2B e-marketplaces
One of the fastest growing trends
B2B e-marketplacesare virtual marketplaces in which businesses buy from and sell products to each
other, share info, and perform other important activities
Business to Consumer (B2C) E-Commerce
Business to consumer (B2C) e-commercewhen a business sells products and services to customers
who are primarily individuals.
Garners most of the attention these days in popular media
Consumers interact directly with businesses via the web
Business to Government (B2G) E-Commerce
Business to government (B2G) e-commercewhen a business sells products and services to a
government entity
Consumer to Business (C2B) E-Commerce
Consumer to business (C2B) e-commercewhen an individual sells products and services to a business
True inversion of the B2C model
Demand driven by: consumer
Supply driven by: business
B2C
Demand driven by: business
Supply driven by: consumer
C2B
Good examples: www.fotolia.com, affiliate programs: relationship with Amazon
Blogging can easily become a C2B if you know what you're doing
Consumer to Consumer (C2C) E-Commerce
Consumer to consumer (C2C) e-commercewhen an individual sells products and services to another
Chapter 5: Electronic Commerce
Tuesday, April 05, 2011
12:23 AM
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individual
Usually takes place through an intermediary organization: ebay
Ebay: hybrid of both B2C and C2C
Gathering people of common interest: kazaa.com, blogs
Ad supportedthey derive their revenue by selling advertising space
Consumer to Government (C2G) E-Commerce
Consumer to government (C2G) e-commercewhen an individual sells products and services to a
government entity
Market is quite small
Government to Business (G2B) E-Commerce
Government to business (G2B) e-commercewhen a government entity sells products and services to
businesses
Government to Consumer (G2C) E-Commerce
Government to consumer (G2C) e-commercerefers to the electronic commerce activities performed
between a government and its citizens or consumers, including paying taxes, registering vehicles,
providing information and services etc.
Does not fit well with the supply and demand notion
Government often provides citizens with the ability to interact with it electronically to achieve
efficiencies
Ex. Paying your taxes, filing taxes online
Click-and-mortaran organization that has a presence in the virtual world and a presence in the
physical world
Click-and-order (pure play) an organization that has a presence in the virtual world but no presence
in the physical world
Government to Government (G2G) E-Commerce
Vertical government integrationrefers to electronic integration of agencies, activities and processes
up and down federal, provincial/territorial, and local government levels
Horizontal government integrationrefers to the electronic integration of agencies, activities, and
processes across a specific level of government
UNDERSTAND YOUR BUSINESS, PRODUCTS, SERVICES, AND CUSTOMERS
Who are your customers?
Consumers or businesses?
Find correct target market
Distinguish between end-consumers (B2C) and other businesses (B2B), even if you target both
What is the value of your products and services as perceived by your customers?
If they order: the perceive some value: they need or wants it
B2C: Convenience versus specialty
Easy to differentiate based on price and consumers' frequency of purchases
Consumers might pay more for these items in order to have them more "conveniently"
End-consumers: convenience merchandise is typically lower priced but something they often need,
usually frequently
Consumers will spend more time shopping around, not only to find the best deal in terms of price but
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