PSY220H5 Chapter Notes - Chapter 9: Normative Social Influence, Social Proof, Social Influence
Document Summary
Social influence can be seen in things like the surge in tattoos. Social influence can be explicit or implicit. Social influence: the many ways that people affect one another, including changes in attitudes, beliefs, feelings, and behaviour that result from the comments, actions, or even the mere presence of others. Conformity: changing one"s behaviour or beliefs in response to explicit or implicit pressure (whether real or imagined) from others. Conformity is the most familiar of the social influences. Conformity can become compliance when the social influence is explicit. Compliance: responding favourably to an explicit request by another person. Obedience: in an unequal power relationship, submitting to the demands of the more powerful person. Conformity can be good, bad, or neither. Evolutionary psychologists have argued that the tendency to conform can be beneficial. We are often well served to do what others are doing in the same situation, unless we have a good reason not to.
