PSY220H5 Chapter Notes - Chapter 3: Representativeness Heuristic, Precognition, Fundamental Attribution Error
Document Summary
This chapter describes how we perceive, judge and explain our social worlds. Striking research reveals the extent to which our assumptions and prejudgments can bias our perceptions, interpretations and recall. The overarching point: we respond not to reality as it is but to reality as we construe it. Our memory is a web of associations, and priming is the awakening or activating of certain associations. Priming effects surface when the stimuli are presented subliminally too briefly to be perceived consciously. What"s out of sight may not be completely out of mind. People everywhere perceive media and mediators as biased against their position. Kulechov effect: film makers control people"s perceptions of emotion by manipulating the setting in which they see a face. When we say something good or bad about someone else, people will end to associate that trait with us a phenomenon they called spontaneous trait transference. Call someone a jerk and folks may later construe you as one.
