PSY220H5 Chapter Notes - Chapter 9: Normative Social Influence, Slim-Fit Pants, Muzafer Sherif
Document Summary
Social influence: the many ways that people affect one another, including changes in attitudes, beliefs, feelings, and behavior that result from the comments, actions, or even the mere presence of others. Effective dealings with others require knowing when to yield their attempts to influence us and when and how to resist: being effective also demands we exercise some skill in attempts to influence others. Conformity: changing one"s behavior or beliefs in response to explicit or implicit pressure (whether real or imagined) from others. Can be implicit (loose-fitting jeans to skinny jeans because everyone else does it) or explicit (peer group encourage one another to smoke) Compliance: responding favorably to an explicit request by another person. Obedience: in an unequal power relationship, submitting to the demands of the more powerful person. Beneficial to us (don"t have to consider ever action) and to others (eliminates potential conflict making human interaction smoother)
