PSY220H5 Chapter Notes - Chapter 6: Suggestibility, Peer Pressure, Morton Deutsch
Document Summary
No scientific answer: at times bad (leads someone to drink and drive) and good (standing up against bullying) and sometimes inconsequential (wearing a school uniform) In individualistic (western) cultures, submitting to peer pressure not admired, thus conformity carries negative value judgment. Varieties of conformity: compliance: conformity that involves publicly acting in accord with social pressure while privately disagreeing. Outward conformity is compliance: obedience: acting in accord with direct order. Comply primarily to reap reward or to avoid punishment: acceptance: conformity that involves both acting and believing in accord with social pressure. Muzafer sherif- whether it was possible to observe emergence of social norm in laboratory. Isolate and then experiment with social phenomenon of norm formation. Assessing suggestibility regarding seeming movement of light. Autokinetic phenomenon: self (auto) motion (kinetic); apparent movement of stationary pint of light in dark. Mood linkage (totterdell) being around happy people can help us feel happier.
