Sexual attitudes direct harm to others sex is a matter of individual freedom and personal choice: canadians became more accepting of non-marital sex and homosexuality over time. Increasing view that extramarital sex is wrong www. notesolution. com. 20th century: profound changes in sexual attitudes and practices: americans on average less conventional in sexual matters. Laumann and colleagues- largest study of sexuality found that frequency of sexual activity varies widely among americans: appears that canadian adults are more sexually active than americans. Extramarital sex: more common than it should be, almost 85-90% consider it to be wrong. What gives us a sexual orientation: sexual orientation as product of society vs. sexual orientation as product of biology. Sexual orientation: a product of society: approach argues that people in any society attach meaning to sexual activity, and these meaning differ from place to place. Sexual orientation: a product of biology: growing body of evidence suggests that sexual orientation is innate or biological.