chapter 5

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Department
Environmental Science
Course
EESB18H3
Professor
Jovan Stefanovic
Semester
Fall

Description
Chapter 5 – Marketing Midterm: 90 min long, Chap 1-5, 35 m/c 4 short answers ( 25 marks) = total 60 Notes: - Just because you can make something doesn’t mean the world wants it - As marketing managers you have to figure out what people need and what they want - Marketing: finding out what customers want and need, and figuring out a way to satisfy those wants 4 p of marketing: 1) Product : features they want? 2) Price: affordable? 3) Promotion: is product known? 4) Place: location? - Marketing concept: notion that everyone in the business should be thinking about what the customer want/need. Thinking about the customer and not about “us” ( company)  directed with serving customers - Product focus: selling things you know how to make - Marketing concept: find out what cust
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