MGAC70H3 Chapter Notes - Chapter 6: Jeffrey R. Immelt, G Adventures, Jack Welch
16 May 2015
School
Department
Course
Professor
Document Summary
This case looks at various examples of successful business strategies led by innovative managers. Industry has recognized several innovative managers in canada and abroad who have demonstrated talent, vision, and the ability to identify excellent opportunities (see figure 1. 20). Back in 1990, bruce poon tip launched g adventures (www. gadventures. com) with the belief that other travellers would share his desire to experience authentic adventures in the real world. G adventures is a tour operator in more than 100 countries and specializes in small-group adventures. It boasts revenues of million a year. Poon tip"s toronto apartment and has since grown from a one-man show to a company of over 300, and from a handful of trips in latin america to hundreds of adventures on all seven continents. Poon tip"s commitment to in-house information technology, bold acquisitions like the purchase of an antarctica expedition ship, strong industry partnerships, and innovative marketing strategies has led him to carve out a unique market niche.
