MDSA01H3 Chapter Notes - Chapter 7: Devaluation, Scopophilia, Sexual Differentiation

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30 Aug 2013
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Psychoanalytic scholars explore how media texts reflect human mental drives towards unity, pleasure, and desire . The *psychoanalytic+ approach is generally grounded in the genesis of individual psychology, the psychology of the media text, and the ways in which the two interact in the process of media consumption . Psychoanalytic theory: an overview: pleasure principle the uncontrollable human drive to satisfy desire, or an appetite for something that promises enjoyment, satisfaction, and pleasure in its attainment (e. g. : sex, power, food) Pleasure may come from various sources that may not be typically associated with it (e. g. : law-breaking) Pleasure that which momentarily allows us to transcend everyday existence or reality. Pushes individuals towards unrestricted satisfaction of every possible desire. Freud associates the pleasure principle with the id (inherited, instinctual part of our psyche: reality principle the constant curbing of desire according to possibility, law, or social convention.

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