MDSA01H3 Chapter Notes - Chapter 2: Propaganda Model, Profit Motive, Media Controls
Document Summary
The propaganda model: an overview. excerpt from private planet, 2002. http://www. chomsky. info/onchomsky/2002----. htm. 8: examining the means and relations of production under contemporary capitalism (=multinational capitalism, current patterns of media ownership = concentration, conglomeration, integration and multinationalism. Entertainment + consumer products + interactive: (table: annual revenues for the walt disney company) Owning multiple media outlets to reduce competition: can be both horizontal and vertical integration. 3: (table: horizontal integration of the big six us media conglomerates, bertelsmann = a powerful multinational media conglomerate part of book-publishing industry, walt disney expanding into india (utv) after china and russia. Synergy: synergy = the involvement of multiple subsidiary companies in the cross-development, production and distribution of a media brand for the purpose of exploiting it for all the profit possible", synergy is made possible by horizontal integration, ex. Time warner (batman, superman), etc: big-budget films demonstrate cross-promotional potential, ex. Jurassic park (paid many companies to give away their product and advertise for them)
