MDSA01H3 Chapter Notes - Chapter 2: Legal Drama, Horizontal Integration, Vertical Integration
Document Summary
Idea of alienation: work is external, we"re forced to work (cid:120) (cid:120) mass media: distract alienated individuals. Individual self-gratification is turned into an obsession can change the world) (cid:120) discussion (blackboard) : look at ppl. Patterns of media ownership (cid:120) marxists analysis examines the relations of production under contemporary capitalism (cid:120) capitalism changes over time; take a look at modern patterns of ownership: Conglomeration (cid:120) accumulating multiple (not always media) companies through start-ups, mergers, buyouts, takeovers. (cid:120) e. g. Integration (cid:120) ownership pattern where the branches in a corporation are strategically interrelated (vertically : some firms own outlets of one medium; reduce competition, big 5 are all horizontally integrated. Multinationalism (cid:120) corporate presence in diff. countries; allows for distribution on a global scale (cid:120) transnational corporations (tnc); multinational media conglomerates: often partner with national media companies (cid:198) produced will be successful (cid:120) e. g.
