MDSA01H3 Chapter 2: Chapter 2 Study Notes.doc
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Marxist theory: an overview: marxism: a social theory and a political movement rooted in the idea that society is a history of class struggles. (pg 24) Social institutions: logic (profit-motive): capitalism (pg 26) Partners of media ownership: concentration: an organizational state in which the ownership and control of an entire industry, such as the mass media, is dominated by just a few companies (the. Big six (the walt disney co. , time warner, news corp, viacom, cbs corporation, Comcast)) (pg 28: conglomeration: the corporate practice of accumulating multiple, though not necessarily media, companies and businesses through startups, mergers, buyouts, and takeovers. (pg 29) Integration: an ownership pattern in which the subsidiary companies or branches within a corporation are strategically interrelated; integration can be: (pg 33: vertical: within a media industry, horizontal: across media industries. Made possible by horizontal integration (examples are endless because each. Owns dc comics and publishes over 900 comic book titles.
