MDSA01H3 Chapter Notes - Chapter 2: Media Studies, Planned Obsolescence, Neoliberalism
Document Summary
Marxism: both social theory and political movement rooted in the idea that. Method: historical materialism: character of social life to be a reflection of the material conditions that exist at a particular historical junction. Model: base: reflects the material conditions of society economic base. Superstructure: religions, politics, government, education, law, art and media referred to cultural superstructure. Logic: profit motive: desire to increase capital (capitalism) False consciousness belief that masses duped into accepting prevailing ideology (example pop music) Oligopoly - the domination of an entire industry by just a few powerful. Concentration: the big six: owned and controlled by a small group of powerful companies (oligopoly) (the big six are disney, time warner, viacom, Conglomeration: corporate practice of accumulating multiple companies and businesses through start-ups, mergers, buyout, and takeovers. Integration: ownership pattern where subsidiary companies/branches within corporation are strategically interrelated. Vertical: describes corporation that owns and controls various aspects of production and distribution within single media industry like publishing/broadcasting.
