MDSA01H3 Chapter Notes -Kenneth Burke, Roland Barthes, Aristotle
Document Summary
Analyze texts for the way they encourage audiences to inhabit certain moods, believe ideas, or undertake certain actions. Media messages cannot help but convey meanings, and meaning are neutral or objective. Rhetoric: the ancient art of oratory, or as aristole defined it and ability in each particular case, to see the available means of persuasion. Sign: something that invites someone to think of something other than itself, such as the way an image of a person invites one to think of that person or the way the unique letter combination. When multiple people agree on what a sign refers to, we say that it has shared meaning. Semiology: a science which studies the role of signs as part of social life. Signifier: the material form of a sign as perceived by the senses, such as the word dog as heard by. Investigate the nature of signs and the laws governing them a listener (sound image)
