Textbook Notes (363,140)
Canada (158,217)
MDSA01H3 (310)
Ted Petit (82)
Chapter 02

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University of Toronto Scarborough
Media Studies
Ted Petit

Media Studies Chapter 2 Marxist AnalysisIntroduction Marxist Media Scholars effects of ownership and economics on the production and distribution of media contentmedia contentproduct shapes the way it looks and circulates Contemporary Patterns of Media Ownership industry moves toward increasing consolidation and incorporation which diminish competition and encourage standardization of the mass mediaMarxism An Overview Marxismtheorysocialpolitical movementrooted in the idea society is the history of class strugglescentral premise mode of production in society or underlying economic structure determines the social relations of production or class struggles prevailing ideology profitmotive continuous desire to increase capitalHistorical Materialism the material world ie Natural phenomenon and processes precedes human thoughtmaterial conditions of societies change over time and thus must be viewed in historical context is materialist the external concrete material conditions of social existence determine or ground consciousness it is not the consciousness of men that determines their existence but their social existence that determines their consciousness not idealist ideas determine social existence BaseSuperstructure Modelsocial
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