MGTA02H3 Chapter Notes - Chapter 5: Psychographic, Marketing Mix

68 views9 pages
16 Aug 2010
School
Course
Professor
!"#$%&'()(*(+,-&'.%#,-/,0(1#'2&%/,0(3'45&..&.(#,-(!4,.67&'(8&"#9/4'(
1#'2&%/,0(!"#$%&&'&("%&)"*+*,-.'&("./*")*0*$123*&.4"25','&(4"25131.'1&4"%&)")'6.5'7-.'1&"18"')*%64"(11)64"%&)"6*50',*6"
.1",5*%.*"*+,/%&(*6"./%."6%.'689"71./"7-9*56:"%&)"6*$$*56:"17;*,.'0*6<""
= >-5"&**)6"%&)"?%&.6"%5*"./*"815,*6"./%.")5'0*"3%5@*.'&(<"
1#'2&%/,0(!4,5&$%"!"A/*"')*%"./%."./*"?/1$*"8'53"'6")'5*,.*)".1?%5)"%"(1%$"18"6*50'&("25*6*&."%&)"21.*&.'%$",1&6-3*56"
%."%"2518'.<"
= A/'6",1&,*2."3*%&6"./%."%"8'53"3-6."(*.".1"@&1?"?/%.",-6.13*56"5*%$$9"?%&."%&)"81$$1?",$16*$9"./*",/%&(*6"'&"
.%6.*6"./%."1,,-5<"
= B%5@*.'&(4"#51)-,.'1&4"C'&%&,*4"%&)"D-3%&"E*61-5,*6"!"A/*'5",1331&"(1%$"'6",-6.13*5"6%.'68%,.'1&<"
= B%5@*.'&("B'+F"G*0*$12'&(4"#5','&(4"#5131.'&(4"%&)"#$%,'&("#51)-,.6<"
3'49/-/,0(:#;6&(#,-(<#%/.=#5%/4,(
:#;6&(#,-(8&,&=/%.(
:#;6&"!"E*$%.'0*",132%5'61&"18"%"251)-,.:6"7*&*8'.6"0*56-6"'.6",16.6<"
= A/*"7*&*8'.6"18"%"/'(/=0%$-*"251)-,."%5*"3-,/"(5*%.*5"./%&"'.6",16.6<"
= H*&*8'.6"&1."1&$9"'&,$-)*"./*"8-&,.'1&"18"./*"251)-,.4"7-."%$61"./*"*31.'1&%$"6%.'68%,.'1&6"%661,'%.*)"?'./"1?'&(4"
*+2*5'*&,'&(4"15"2166*66'&("'.<""
I%$-*"J"H*&*8'.6"K"L16.6"
= B%5@*.'&("6.5%.*('*6"81,-6"1&"'&,5*%6'&("0%$-*"815",-6.13*56<"
o M"&*?"251)-,."./%."2*581536"7*..*5"!"#510')*6"(5*%.*5"7*&*8'.6<"
o N."12*&6"*+.5%"/1-56")-5'&("%"7-69"6*%61&"="M))'&("./*"7*&*8'."18"(5*%.*5"6/122'&(",1&0*&'*&,*<"
o N."188*56"25',*"5*)-,.'1&6"="A/*"7*&*8'."18"$1?*5'&(",16.<"
:#;6&(#,-(+%/;/%>(
+%/;/%>(*(M7'$'.9"18"%"251)-,.".1"6%.'689"%"/-3%&"?%&."15"&**)<"
?/7&(+%/;/%>"!"N."3%@*6"251)-,.6"%0%'$%7$*"?/*&",1&6-3*56"?%&."./*3<"
3;#5&(+%/;/%>"!"N."3%@*6"251)-,.6"%0%'$%7$*"?/*5*",-6.13*56",%&",1&0*&'*&.$9"2-5,/%6*"./*3<"
@A,&'."/$(+%/;/%>"!"L1&0*&'*&.$9".5%&68*55'&("1?&*56/'2"8513"6.15*".1",-6.13*5<"
B4'7(+%/;/%>"!"H9".-5&'&("5%?"3%.*5'%$6"'&.1"8'&'6/*)"15&%3*&.6<"
C44-.D(<&'9/5&.D(#,-(E-&#.(
!4,.67&'(C44-."!"#51)-,.6"2-5,/%6*)"79"'&)'0')-%$6"15"./*'5"2*561&%$"-6*<"
= C'536"./%."6*$$"251)-,.6".1",1&6-3*56"815"2*561&%$",1&6-32.'1&"%5*"*&(%(*)"'&"!4,.67&'(1#'2&%/,0<"
E,-6.%'/#;(C44-.(!"#51)-,.6"2-5,/%6*)"79",132%&'*6".1"-6*")'5*,.$9"15"'&)'5*,.$9".1"251)-,*"1./*5"251)-,.6<"
www.notesolution.com
Unlock document

This preview shows pages 1-3 of the document.
Unlock all 9 pages and 3 million more documents.

Already have an account? Log in
= C'536"./%."6*$$"251)-,.6".1"1"./*'5"3%&-8%,.-5*56"%5*"*&(%(*)"'&"E,-6.%'/#;(1#'2&%/,0F((
<&'9/5&.(!"N&.%&('7$*"251)-,."64"6-,/"%6".'*4"*+2*5.'6*4"15"%&"%,.'0'.9"./%.",%&"7*"2-5,/%6*)<"
= N&6-5%&,*",132%&'*64"%'5$'&*64"'&0*6.3*&.",1-&6*$1564"%&)"%,,1-&.%&.6"%$$"*&(%(*"'&"6*50',*"3%5@*.'&(4"71./".1"
'&)'0')-%$6"%&)".1"1./*5",132%&'*6<"
B%5@*.*56"%$61"25131.*"/-&#.<""
G&;#%/4,."/$(1#'2&%/,0((
G&;#%/4,."/$(1#'2&%/,0(!"M".92*"18"3%5@*.'&("')*%"./%."*32/%6'O*6"$%6.'&("5*$%.'1&6/'26"?'./",-6.13*56"%&)"6-22$'*56<"
= H%&@64"815"*+%32$*4"188*5"*,1&13',"'&,*&.'0*6".1"*&,1-5%(*"$1&(*5=$%6.'&("5*$%.'1&6/'26<"
"
1#'2&%/,0(H,9/'4,7&,%(
HI%&',#;(H,9/'4,7&,%"!">-.6')*"8%,.156"./%."'&8$-*&,*"3%5@*.'&("251(5%36"79"216'&("12215.-&'.'*6"15"./5*%.6<"
H,9/'4,7&,%#;(B#5%4'.J"#1$'.',%$"%&)"P*(%$"Q&0'51&3*&.64"R1,'%$"%&)"L-$.-5%$"Q&0'51&3*&.64"A*,/&1$1(',%$"Q&0'51&3*&.64"
Q,1&13',"Q&0'51&3*&.64"%&)"L132*.'.'0*"Q&0'51&3*&.6<"
34;/%/5#;(#,-(K&0#;(H,9/'4,7&,%.(
= C15*'(&"%&)"G13*6.',"
= P*('6$%.'1&"1&"./*"-6*"18",*$$2/1&*6""'&",%56"%&)"21$$-.'1&"$*('6$%.'1&",%&")*.*53'&*"./*")*6.'&'*6"18"*&.'5*"
'&)-6.5'*6<"
= A1"(%'&"2-7$',"6-2215."815"./*'5"251)-,.6"%&)"%,.'0'.'*64"3%5@*.'&("-6*6"%)0*5.'6'&(",%32%'(&6"815"2-7$',"
%?%5*&*66"1&"-6*6"18"$1,%$4"5*('1&%$4"15"&%.'1&%$"'3215.%&,*<"
= A/*9"$1779"%&)",1&.5'7-.*".1"21$'.',%$",%&)')%.*6"SM$./1-(/"./*5*"%5*"$*(%$"5*6.5',.'1&6"1&"/1?"3-,/"./*9",%&"
,1&.5'7-.*T<""
<45/#;(#,-(!6;%6'#;(H,9/'4,7&,%(
= B15*"2*12$*"%5*"?15@'&("%."/13*<"
= B15*"?13*&"%5*"*&.*5'&("./*"?15@815,*<"
= A/*"&-37*5"18"'&,5*%6'&("6'&($*=2%5*&."8%3'$'*6"'6"'&,5*%6'&(<"
= C11)"25*8*5*&,*6"%&)"2/96',%$"%,.'0'.'*6"5*8$*,."./*"(51?'&(",1&,*5&"815"/*%$./8-$"$'8*6.9$*6<"
= A/*"(51?'&("5*,1(&'.'1&"18",-$.-5%$")'0*56'.9",1&.'&-*6<"
= L/%&('&("61,'%$"0%$-*6"815,*",132%&'*6".1")*0*$12"%&)"25131.*"&*?"251)-,.6"815"71./"'&)'0')-%$",1&6-3*56"
%&)"'&)-6.5'%$",-6.13*56<"
?&5",4;40/5#;(H,9/'4,7&,%(
= A/*9",5*%.*"&*?"(11)6"!"A/*"R%.*$$'.*"G'6/"
= A/*9",5*%.*"&*?"6*50',*6"!"D13*"A*$*0'6'1&"R/122'&(""
= U*?"251)-,.6"3%@*"613*"*+'6.'&("251)-,.6"1761$*.*"!"L132%,."G'6,6"%5*"5*2$%,'&("M-)'1"A%2*6"
= GUM"C'&(*525'&.'&(4"./*&4"'6"%"251)-,.<"
= N."'&01$0*6"3%5@*.'&(")*,'6'1&6"6-,/"%6"25','&("%&)"25131.'1&<"
www.notesolution.com
Unlock document

This preview shows pages 1-3 of the document.
Unlock all 9 pages and 3 million more documents.

Already have an account? Log in
H54,47/5(H,9/'4,7&,%((
= Q,1&13',",1&)'.'1&6")*.*53'&*"62*&)'&("2%..*5&6"79",1&6-3*564"7-6'&*664"%&)"(10*5&3*&.6<""
= B%5@*.*56"%5*",1&,*5&*)"?'./"'&8$%.'1&4"'&.*5*6."5%.*64"5*,*66'1&4"%&)"5*,10*59<"
= L1&6-3*5"62*&)'&("'&,5*%6*6"%6"V,1&6-3*5",1&8')*&,*W"'&"*,1&13',",1&)'.'1&6"(51?6")-5'&("2*5'1)6"18"
25162*5'.9<"
= L1&0*56*$94"'.")*,5*%6*6")-5'&("$1?=(51?./"2*5'1)64"?/*&"-&*32$193*&."5'6*6"%&)"2-5,/%6'&("21?*5")*,$'&*6<"
!47$&%/%/9&(1#'2&%(
= B%5@*.*56"6/1-$)",1&0'&,*"7-9*56"./%."./*9"6/1-$)"2-5,/%6*"./*'5"251)-,.6"5%./*5"./%&"./16*"18"613*"1./*5"
6*$$*5<""
= B%5@*.'&("251(5%3"6**@6".1"3%@*"'.6"251)-,."./*"316."%..5%,.'0*<"
= A/*15*.',%$$94"%"8%'$*)"251(5%3"$16*6"./*"7-9*5:6")1$$%5"815*0*5"S15"%."$*%6."-&.'$"'."'6".'3*"815"./*"&*+."2-5,/%6*"
)*,'6'1&T<""
?"'&&(<$&5/=/5(?>$&.(4=(!47$&%/%/4,J(
X< <6L.%/%6%&(3'4-65%."!"M"251)-,."./%."'6")'66'3'$%5"8153"./16*"18",132*.'.156"7-."./%.",%&"8-$8'$$"./*"6%3*"&**)<"
C15"*+%32$*4"91-5",/1$*6.*51$"$*0*$"3%9"7*",1&.51$$*)"?'./"*'./*5"%"2/96',%$=8'.&*66"251(5%3"15"%")5-("5*('3*&Y"
A/*"8'.&*66"251(5%3"%&)"./*")5-(6",132*.*"%6"6-76.'.-.*"251)-,.6<"
Z< 8'#,-(!47$&%/%/4,"!"L132*.'.'0*"3%5@*.'&("./%."%22*%$6".1",1&6-3*5"2*5,*2.'1&6"18"6'3'$%5"251)-,.6<"
C15"*+%32$*4"%,,1-&.'&("8'536"S%-)'.'&("6*50',*6T",132*.*"7%6*)"1&"7-9*56:"2*5,*2.'1&6"18"./*"7*&*8'.6"18"
251)-,.6"188*5*)"79"2%5.',-$%5",132%&'*6<"
[< E,%&',#%/4,#;(!47$&%/%/4,"!"L132*.'.'0*"3%5@*.'&("18")13*6.',"%(%'&6."815*'(&"251)-,.6<"
C15"*+%32$*4"%"8$'(/."1&"R?'66%'5"0*56-6"M'5"L%&%)%<"
"
<%'#%&0>J(?"&(1#'2&%/,0(1/I((
1#'2&%/,0(1#,#0&'."!"B%&%(*56"5*621&6'7$*"815"2$%&&'&("%&)"'32$*3*&.'&("%$$"./*"3%5@*.'&(=3'+"%,.'0'.'*6"./%."5*6-$."
'&"./*".5%&68*5"18"(11)6"15"6*50',*6".1",-6.13*56<"
1#'2&%/,0(3;#,"!"M")*.%'$*)"6.5%.*(9"815"(*%5'&("./*"3%5@*.'&("3'+"."1"3**.",1&6-3*5"&**)6"%&)"?%&.6<""
= B%5@*.'&("7*('&6"?/*&"%",132%&9"')*&.'8'*6"%",1&6-3*5"&**)"%&)")*0*$126"%"251)-,.".1"3**."'.<"
1#'2&%/,0(1/I"!"A/*",137'&%.'1&"18"251)-,.4"25',*4"2$%,*4"%&)"25131.'1&"6.5%.*('*6"-6*)"'&"3%5@*.'&("%"251)-,.<""
MB46'(3N.O"18"./*"B%5@*.'&("B'+F"#51)-,.4"#5',*4"#$%,*4"%&)"#5131.'1&"
3'4-65%(((
= M"(11)4"6*50',*4"15"')*%"./%."6%.'68'*6"7-9*56:"&**)6"%&)")*3%&)6<"
= B#5%4'(4=(!"#,0&J"L/%&('&("A*,/&1$1(94"L/%&('&("L1&6-3*5"\%&.6"%&)"U**)64"%&)"L/%&('&("Q,1&13',"
L1&)'.'1&6<"
www.notesolution.com
Unlock document

This preview shows pages 1-3 of the document.
Unlock all 9 pages and 3 million more documents.

Already have an account? Log in
ivanzh686 and 40070 others unlocked
MGTA02H3 Full Course Notes
1
MGTA02H3 Full Course Notes
Verified Note
1 document

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents