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MGTA36H3 (62)
Chapter 4

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Department
Management (MGT)
Course
MGTA36H3
Professor
Tarun Dewan
Semester
Fall

Description
Chapter 4: Planning Business Documents Stages in the Writing Process Successful writing results from knowing how to structure ideas on paper Planning The process of setting document objectives, analyzing audience needs and responses, and developing a course of action to accomplish the objectives  Effective written takes time and save time as it help’s writers focus on their goals Research The systematic investigating of a subject in order to discover facts, opinions, or beliefs.  Depends on the nature of the document and information available about the subject  The internet is the most easy and effective method but there is a lot of bias and false facts Organization  Decisions are made based on communication objectives, audience requirements and format limiatations  Determining the order they present their ideas, the logical connections that exist among the ideas and the approach they take to present the ideas Composition and design Composition is the process that involves following your organizational writing plan to produce a rough draft  Tone, style, and level of formality Design is the process of placing information on a page so that it is easily read  Help clarify organization: headings, underlining, and bulleted lists Revision Specific steps that transform a rough draft into a finished document  Learning to use feedback to improve the quality and professionalism of your work is also a crucial step in the writing process Strategic and Tactical Planning Strategic Planning – the process by which managers determine the major objectives of an organization and choose courses of action to achieve those objectives Tactical Planning – the process by which objectives are translated into specific, achievable plans  Begins with organizing, composing, designing business documents, and concludes with editing and revising Steps are interactive and overlapping in the stages in the planning process: Defining your Document Objectives (most critical)  Focus on the message and the best way to communicate to a specific audience  Helps limit your topic as the primary functions include:  Effective when clear: defining the general purpose, specific purpose, and core idea Define your General Purpose (:main objective)  Main purpose: inform (communicate information), persuade, and to initiate action  Persuasive writing tries to convince the reader of the validity of your message  Action oriented letters – inform/persuade but mostly to produce responses with concrete results Define your Specific Purpose and Core Idea  Brief summary of your reason for writing the message  Core idea (thesis statement) – central message in the document  Purpose statement – informs the reason for the document  Shows whether or not your specific purpose fail is trying to accomplish too much = weakness  Must communicate and support otherwise revise Primary and Secondary Audiences (successful communication)  Primary Audie
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