MGTA01H3 Chapter Notes - Chapter 5: Marketing Mix, Mass Customization, Psychographic
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MGTA01H3 Full Course Notes
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Document Summary
Business: chapter 5 objectives potential customers a profit. Utility ability or a product to satisfy a humans want or needs. Marketing concept the idea that the whole firm is directed toward serving present and. Marketing planning and executing the development, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy both buyers" and customers". Consumer goods products purchased by individuals for their persona use. Industrial goods products purchased by companies to use directly or indirectly to produce other products. Services intangible products, such as time, expertise, or an activity that can be purchased. Marketing managers managers responsible for planning and implementing all the marketing mix activities that result in the transfer of goods and services to customers materials into finished product. Marketing plan a detailed strategy for gearing the marketing mix to meet consumer needs and wants needs of consumers marketing a product.
