MGTA01H3 Chapter : ch7__

• School: UTSC
• Department: Management (MGT)
• Course: MGTA01H3
• Professor: Chris Bovaird

Document Summary

Ch 9- distribution mix: distribution mix: the combination of distribution channels a firm selects to get a product to end-users. In this section, we describe retail stores by using two classifications: product line retailers and bargain retailers: 1. -they differ from most bargain retailers in that they do not feature low prices. Like bargain retailers, they control prices by keeping in-store service to a minimum non-store retailing: not all goods and services are sold in stores, vending machine sales represent only a small proportion of non-store retailing. Allows consumer to shop from home using the internet: physical distribution: those activities needed to move a product from the manufacturer to the end consumer. -physical distribution includes warehousing and transportation operations, as well as distribution for ecustomers warehousing operations: warehousing: that part of the distribution process concerned with storing goods. -there are two basic types of warehouses: private and public.