PSYB10H3 Chapter Notes - Chapter 7: System Justification, Terror Management Theory, Cognitive Dissonance
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Attitude: an evaluation of an object in a positive or negative fashion that includes the three elements of affect, cognition, and behavior. Likert scale: a (cid:374)u(cid:373)eri(cid:272)al s(cid:272)ale used to assess people"s attitudes; it i(cid:374)(cid:272)ludes a set of possible answers with labeled anchors on each extreme. Responses latency: the time it takes an individual to respond to a stimulus, such as an attitude question. Implicit attitude measures: indirect measures of attitudes that do not involve self- report. Attitudes have three elements affect, cognition, and behavior. Researchers have developed many ways to measures attitudes, from explicit self-reports to physiological measures. Attitudes sometimes conflict with other powerful determinants of behavior. The mismatch between general attitudes and specific targets (cid:862)auto(cid:373)ati(cid:272)(cid:863) behavior that bypass co(cid:374)s(cid:272)ious attitudes. Attitudes can be surprisingly weak predictors of behavior. Balance theory: a theory holding that people try to maintain balance among their beliefs, cognitions, and sentiments.
