SOCA01H3 Chapter 18: Textbook Notes
Document Summary
Illusions created by the mass media are as pervasive and influential as religion was 500-600 years ago. 40% of our time is spent interacting with mass media whether it be television, radio, or videos or become. It influences how we dress, how we style our hair, what we hope to do. Marshall mcluhan coined the term global village . Said media is an extension of our body and mind. We can now also claim vice versa. Mass media and mass communication are used interchangeably to refer to the transmission of information from one person or group to another (large groups) Typically has few senders but many receivers. The audience can choose what they tune in to or what they tune out. It is difficult to tune out because information from the media plays such a vital role in how we interact with one another.
