SOCA01H3 Chapter Notes - Chapter 18: Mass Media, Media Conglomerate, Georg Wilhelm Friedrich Hegel
Document Summary
Sensationalized to appeal as ordinary people doing things out of the ordinary. Audience power: do not have much influence on mass media aside from tuning in or out: tuning out excludes individuals from the styles, news, gossip, and entertainment that aid in social interaction. The protestant reformation: people were encouraged to read and interpret the bible rather than rely on a single person"s interpretation: facilitated by technologies that controlled the mass production of books. Book has been proven resilient compared to other mediums (electronic copies) Capitalist industrialization: modern industries required a literate and numerate workforce, as well as rapid means of communication to do business efficiently: increased in current times as mobile technologies allow for instantaneous communication (includes business transactions) Conflict theorists argue that the media does not serve the interests of society and instead reproduce power dynamics while placating (satisfying) the masses: argues that mass media favours the interests of dominant classes and political groups.
