SOCA02H3 Chapter Notes - Chapter 17: Siriusxm Canada, Upper Paleolithic, Movable Type
Document Summary
Johannes guttenbergs printing press had big impacts in the world due to the implementation of moveable type: moveable type: gute(cid:374)(cid:271)erg"s i(cid:374)(cid:448)e(cid:374)tio(cid:374) that allo(cid:449)ed i(cid:374)di(cid:448)idual letters or i(cid:373)ages to (cid:271)e moved without influencing the surrounding text. Cell phones: 2002, number of people using cellphone suppressed those with home phones, (cid:271)e(cid:272)a(cid:373)e ke(cid:455) so(cid:272)ial o(cid:271)je(cid:272)t prese(cid:374)t i(cid:374) e(cid:448)er(cid:455)o(cid:374)e"s life, 4. 55 billion cellphones in use worldwide. Twitter: allows for people to know latest information, allowing people to tweet within 140 characters long, 1 billion tweets/week. Chapter 17: demassification: process by which the mass audience is fragmented into small groups or niches to appeal to unqiue interests, does not mean mass media are not into commercial interests to maximize profits. Canadian insights into mass media: innis and mcluhan. Harold innis: thinks every society needs to transcend what is called the problems of space and times ; all societies are able to solve these problems do so through communication.
