CRI385H1 Chapter Notes - Chapter 2: Social Semiotics, Croissant, British Association For Immediate Care
12 Jan 2017
School
Course
Professor
Document Summary
Semiotics is defined as the scientific study of signs and their meaning(s). Semiotics opened up new, non-historic ways of scientifically studying languages and meanings. Adapted for various uses by theorists of film, communications, and media. Semiotic tools are useful to examine questions about social, political, or cultural meanings and effects of various representations. Social semiotics concerns itself with tracing the ways in which specific signs and representations support or challenge societal relations of power and knowledge. Signs within semiotics are the units of meaning. Within language, signs and meanings are not self-contained and insular. For instance, the words coup d" tat" or croissant both serve as english and french. Semiotic systems flow from one to another and are linked in various ways. Sometimes, meaning of a sign is reinforced with duplications from another system. For instance, in traffic signs, a phrase is often followed by a sign meaning the same thing.
