ECO101H1 Chapter Notes - Chapter 6: Midpoint Method, Demand Curve, Normal Good
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ECO101H1 Full Course Notes
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Price elasticity of demand (or own price elasticity of demand) relates to the change in quantity demanded of a product to a change in its own price. Price elasticity of demand is the ratio of the percentage change in quantity demanded to the percentage change in price as we move along the demand curve. o o. The law of demand says that demand curves are downward sloping. o. This means that the price elasticity of demand, in mathematical terms, is a negative value. Economists report the absolute value by dropping the minus sign. The larger the price elasticity of demand, the more responsive the quantity demanded is to price. Quantity demanded will fall by a relatively large amount when price rises: demand is highly elastic. The smaller the price elasticity of demand, the less responsive the quantity demanded is to price. Quantity demanded will fall by a relatively small amount when price rises: demand is highly inelastic.