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Chapter 9

GGR107H1 Chapter Notes - Chapter 9: Marshall Mcluhan, Cultural Geography, Cultural Imperialism

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Charles Z Levkoe

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Chapter 9
Chapter 9: Consumption and Geographies
9.1 Consumption matters
o There many ways we consume items
o Consumption is an important realization of geography
o For example a McDonald’s burger isn’t made from the McDonald’s location
o “Retail capital”: consumption plays a role in economics
o It accounts for a growing proportion of paid employment
o The economic production of goods
o Ex. Nike and there ‘Just Do It’ logo; they invest a lot of money in
promoting the product
o There has to be a connection between the consumer and the markets
o Assumption is important to economies
o Social and cultural influences can determine consumption
o Geographical character of the world is important
9.2 Global Geographies of Consumption
9.2.1 Consumption, cultural imperialism and the end of geography
o Modern consumption can determine age
o There is evidence of dumping on the third world
o This is a concern due to loss of global culture
Spotlight Box 9.1: Consumerism as the End of Culture?
o There is worry that consumer culture is making everything the same
o Westernizing everything
9.2.2 Consumption and Cultural Indigenization
o Marshall Mcluhan wrote a famous social science book
o It was argument about linking different places as a global village
o Mclauhan argues that consumer culture does not float above
o McDonald’s has many different varieties around the world
o There are parallels between consuming locally and
Regional Case Study 9.1: Cultural Geographies of McDonald’s in East Asia
o McDonalds has changed the eating patterns in Asia
o Promoting different cultural eating styles
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