PSY220H1 Chapter Notes - Chapter 4: Carnival Games, Cognitive Dissonance, Implicit-Association Test
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Attitude: a favorable or unfavorable evaluative reaction toward something or some, exhibited in ones beliefs feelings, or intended behaviors. Moral hypocrisy: disju(cid:374)(cid:272)ture (cid:271)et(cid:449)ee(cid:374) attitudes a(cid:374)d a(cid:272)tio(cid:374)s (cid:894)appeari(cid:374)g (cid:373)oral (cid:449)ithout (cid:271)ei(cid:374)g so; stude(cid:374)t"s attitudes toward cheating have little relation on their likelihood of cheating) Implicit association test (iat): uses reaction times to measure how quickly people associate concepts. Both i(cid:373)pli(cid:272)it a(cid:374)d e(cid:454)pli(cid:272)it attitudes help predi(cid:272)t people"s (cid:271)eha(cid:448)ior a(cid:374)d judgments. Principle of aggregation: the effe(cid:272)ts of a(cid:374) attitude o(cid:374) (cid:271)eha(cid:448)ior (cid:271)e(cid:272)o(cid:373)e (cid:373)ore appare(cid:374)t (cid:449)he(cid:374) (cid:449)e look at a perso(cid:374)"s aggregate or average behavior rather than isolated acts. Specific, relevant attitudes do predict intended and actual behavior. Ex; attitudes toward condoms strongly predict condom use. People who take a few moments to review their past behavior express attitudes that better predict their future behavior- our attitudes become potent if we think about them.
