PSY220H1 Chapter Notes - Chapter 6-10: Implicit-Association Test, Deindividuation, Elaboration Likelihood Model
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Attitudes an individual"s evaluation of a target along a good-bad dimension. Ambivalent attitudes evaluations of targets that include both positive and negative elements. Explicit attitudes evaluations that ppl can report consciously. Implicit attitudes automatic evaluative responses to a target, which may occur without awareness. Object-appraisal function a function of attitudes in which attitudes provide rapid evaluative judgments of targets, facilitating approach or avoidance. Values broad, abstract standards or goals that ppl consider to be important guiding principles in their life. Value-expressive function a function of attitudes in which attitudes communicate individuals" identity and values. Likert-type scale an attitude measurement technique that requires respondents to indicate the extent of their agreement or disagreement with several statements on an issue. Semantic differential scale an attitude measurement technique requires respondents to rate a target on several evaluative dimensions (such as good-bad and favorable-unfavorable)
