PSY322H1 Chapter Notes - Chapter Week 2: Gender Role

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Psy322 we ek 2 rea dings: pe nn ell, be hm-moraw itz. Intro: goal: looking at how gendered representations in superhero films affect females in the short-term. Regular viewing of 16 and pregnant led to increased positive attitude in general towards teen pregnancy. Social cognitive theory states that portrayals of women in the media are incorporated into an i(cid:374)di(cid:448)idual"s (cid:271)eliefs a(cid:271)out ge(cid:374)der: hypothesis 2 sexualised female conditions associated with lower body esteem. Significant difference between sexualised conditions and control again. Social cognitive theory at play: hypothesis 3a sexualised female conditions should lead to increased prioritization of appearance to self- concept. Significant difference between conditions and control: objectification theory, hypothesis 3b sexualised female conditions lower body competence importance to self-concept. Female less intellectual, more emotional, less aggressive, motherly, nurturing, should be youthful, beautiful, soft, and voluptuous all the while being thin, engage in jobs surrounding caretaking and are of low status.

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