PSY322H1 Chapter Notes - Chapter Week 3: Tape Recorder, Stereotype, Statistical Significance
Document Summary
Stereotypes as energy-saving devices: a peek inside the cognitive toolbox by. Macrae, milne, and bodenhausen: stereotyping: assigning people to meaningful social categories; saves cognitive resources and time, help us simplify information to make a perception, judgment, and action. Method: two tasks performed at the same time: formed impressions of targets using computer presentation of traits, and monitored info from a tape recorder. Mc : subjects with a stereotype label correctly answered a significantly greater number of mc questions about the prose compared to ptps not given stereotype labels. Study 2: goal: to determine whether the use of stereotypes is an active, conscious representation brought online by perceivers or if they work out of consciousness. Method: same method as from study one, except half of the subjects were given stereotype labels outside of their conscious awareness, prediction: if stereotypes simplify processing and are not a conscious construct, then results from study.
