PSY427H1 Chapter Notes - Chapter 7: Microblogging, Raw Footage, Distributed Computing
Document Summary
Psy427 chapter 7: the impact of social media. Social media can be defined as the use of technology combined with social interaction to create or co-create value . Social media represents a convergence of mass communication and interpersonal communication. An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. This interaction, and the manner in which information is presented, depends on the varied perspectives and building of shared meaning, as people share their stories, and understandings . Traditional media use a broadcast, or monologic, model of one-to-many communication, whereas social media employ a more dialogic model of many-to-many communication. Except with the original source material, traditional mass-media organizations are not involved, yet far more members of the public may be affected in a very short time than would have been the case in the.
