Textbook Notes (363,260)
Canada (158,278)
Psychology (2,948)
PSY220H1 (200)
Chapter 7

PSY 220 CH.7 summary.docx

6 Pages
Unlock Document

University of Toronto St. George
Dan Dolderman

PSY 220 CH7Attitudes Behaviour and RationalizationLyndon Johnson US president during the Vietnam War found an interesting way of dealing with those in his administration who had begun to privately express doubts He sent them with reporters to Vietnam on a fact finding mission The people would then have to answer and defend the war to the reporters They would not risk publicly acknowledging their doubts and would prefer to try to influence the administration policy from within This would make it so that they would have to defend the war and since people often cannot have contradicting views held by themselves this tactic served to decrease the doubts of those peopleAttitudes can influence behaviour and behaviour can influence attitudes Evidence now showing that influence of attitudes on behaviour is weakerThe Three Components of AttitudesAttitude An evaluation of an object in a positive or negative fashion that includes the 3 elements of affect cognition and behaviourAffecthow much people like or dislike an object Cognitionsthoughts that typically reinforce a persons feelings knowledge or beliefs about the object Behavioursapproach versus avoidMeasuring AttitudesLikert scale A numeric scale used to assess peoples attitudes it includes a set of possible answers with labeled anchors on each extremeSurveys most widely used method for measuring attitudes Traditional Likert scales sometimes fail to differentiate people with stringer and weaker attitudesOne other approach is to measure accessibility of an attitudeResponse latency The time it takes an individual to respond to a stimulus such as an attitude questionA second way to assess the strength and importance of a persons attitude is to determine the centrality of the attitude to the individuals belief system If a belief is important to you it should be highly coordinated with attitudes to other similar issuesImplicit attitude measures Indirect measures of attitudes that do not involve selfreportImplicit measures look at automatic attitudesPredicting Behaviour From AttitudesLaPiere travelled in the States with a Chinese couple in the 1930s when people were not accepting The group were only denied service at 1250 establishments that they visited LaPiere wrote to all the establishments asking if they accepted Orientals 90 said they did not Suggested that attitudes do not influence behaviour as muchAttitudes Sometimes Conflict with Other Powerful Determinants of BehaviourAttitudes compete with other determinants to determine behaviour and attitudes do not always win out
More Less

Related notes for PSY220H1

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.