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Ch7 Textbook Notes

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Jennifer Fortune

CHAPTER 7 ATTITUDE CHANGERationalizing Our Own Behaviour Cognitive Dissonance Theory Feeling Bad About Irrational Behaviour The Arousal of Dissonance proposed by Leon Festingera cognition is a belief or piece of knowledgeconsonant cognitions are consistent with one another imply the other is goodvaliddissonant cognitions are inconsistent with one another imply the other is wrongbadthe unpleasant feelings produced by dissonant cognitions motivate people to do something to change their statedissonance is defined as the state of feeling bad or conflicted about ones own irrational behaviourproposed that the importance of cognitions influences the amount of dissonanceMaking Irrational Behavioural Rational The Reduction of Dissonancedissonance reduction must involve rationalization convincing ourselves that our current or past behaviour made senseone way to reduce dissonance is to change a dissonant cognition directlyif difficultimpossible people might add consonant cognitions that support the behaviour and make it seem more reasonabledissonance can also be reduced by reducing importance of a dissonant cognition or increasing important of consonant cognitionEarly Research on Dissonance Theory Induced Compliance Dissonance from Counterattitudinal Behaviourbehaviour that is counter to an individuals attitudes values or beliefsinduced compliance paradigminvestigates dissonance that results from counterattitudinal behaviourparticipants are induced to comply with experimenters request that they behave in a way known to be inconsistent with their attitudeFestinger Carlsmith 1959 participants were asked to perform a very boring task then told they would be paid either 20 or 1 if they told the next person that the task was very fun and enjoyable participants then rated how interesting and enjoyable the task was1 condition rated tasks as more enjoyable than control participantsZimbardo and colleagues 1965 had participants eat grasshoppers condition of rude experimenter or polite experimenterthose who ate for a rude experimenter rated grasshoppers more favourably as a food sourceexperimenters pleasant personality served as justification for eating grasshopper Effort Justification Dissonance from Wasted Effort
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