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Ch9 Textbook Notes

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Jennifer Fortune

CHAPTER 09 STEREOTYPES PREJUDICE AND DISCRIMINATION prejudice a negative attitude toward members of a group often very strongly helddiscrimination negative harmful behaviour toward people based on their group membershipPrejudice and Discrimination Today GaertnerDovidio 1986 old fashioned blatant racial discrimination has been replaced by more subtle and ambiguous discriminationaversive racism modern kind of prejudice held by people who dont consider themselves prejudiced and would find accusations of being prejudiced aversive but still harbour some negative feelings towards members of minority groupsexhibit discrimination when circumstances make negative treatment justifiablestudy where participants evaluated a male White or Black candidate who possessed strong ambiguous or weak qualifications data obtained in 1989 and 1999blatant prejudice declined over 10 year periodrecommendation of White applicant over Black applicant when qualifications were ambiguous 1989 75 vs 50 1999 77 vs 40to address implicit attitudes some researchers use indirect measures of racial attitudesStereotypes Cognitive Sources of Prejudice and Discrimination identify common cognitive processes that can establish or maintain prejudicesuggests that prejudice is the byproduct of normal human thinking processeskey element stereotypesqualify as one kind of schemawe make assumptions categorize people into groups based on stereotypesTwo costs of Stereotypes Oversimplification and Negativitywe may assume too much uniformity or similarity within groups of peoplestereotypes when applied to a particular individuals are often inaccuratestereotypes are often unfavourablemay refer to groups that are believed to be competing with the perceivers groups for desired resourcesEssesZanna 1995 evidence that being a bad mood leads perceivers to interpret their stereotypes of some minority groups more negativelypeople may be unfamiliar with members of the groups and feel anxious label their anxiety as dislike can lead to avoidance of such interactionsStereotypes Distort Information Processing Stereotypes Guide Attentionperceivers are sensitive to and looking for information that confirms the stereotypeBodenhausen 1988 gave participants information about a legal case involving a 24 year old man accused of criminal assault
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