PSY220H1 Chapter : Ch9 Textbook Notes
Document Summary
Prejudice, a negative attitude toward members of a group, often very strongly held. Discrimination, negative, harmful behaviour toward people based on their group membership. (gaertner & dovidio, 1986) old fashioned, blatant racial discrimination has been replaced by more subtle and ambiguous discrimination. Aversive racism, modern kind of prejudice held by people who don t consider themselves prejudiced and would find accusations of being prejudiced aversive, but still harbour some negative feelings towards members of minority groups. Exhibit discrimination when circumstances make negative treatment justifiable. Study where participants evaluated a male white or black candidate who possessed strong, ambiguous, or weak qualifications, data obtained in 1989 and 1999. Blatant prejudice declined over 10 year period. Recommendation of white applicant over black applicant when qualifications were ambiguous, (1989) 75% vs. 50%, (1999) 77% vs. 40% To address implicit attitudes, some researchers use indirect measures of racial attitudes. Identify common cognitive processes that can establish or maintain prejudice.
