Textbook Notes (363,236)
Canada (158,278)
Psychology (2,948)
PSY220H1 (200)
Chapter 3

Chapter 3 Notes

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University of Toronto St. George
Jennifer Fortune

Chapter 3 J Social Cognition: Thinking about People Categorization the process of recognizing and identifying something I.e. labelling a set of symptoms as a stroke is an example of categorization Social cognition the study of how info about ppl is processed and stored Schemas mental representations of categories, which contain the central features of the object, or category as well as assumptions about how the object or category works I.e. relational schemas ppl have schemas for specific interpersonal interactions such as how doctors and patients are supposed to interact Why do humans develop schemas? To categorize objects in a way that imposes meaning and predictability When we categorize something, we assume that it possesses the characteristics of the schema (or most of them) even if we cannot perceive those characteristics directly ^ ZKZ}L[EZ]K}ZKL]L2}LZ}o7ZoZ}]LoL Z}]L}]Z} ZZ i.e. study }L ]}L}^Z_L^o]]L_~ ]]L2 ]LZ}Z Schemas: 1. Function: Categorization 2. Function: Info Gain 3. Function: Rapid, efficient decisions 4. Consequence: Selective attention 5. Consequence: Selective interpretation Z ZK]oo ]ZLZ}E [Zfeatures match the features of the schema; another factor which influences whether a schema will be used is accessibilitythe ease with which a schema comes to awareness Priming the process by which the activation of a schema increases the likelihood that the schema will be activated again in the future Cultures differ in the schemas that are used most often to categorize both self and others Western (individualism) vs. Eastern (collectivism) Stereotype a set of characteristics that a perceiver associates with members of a group In-group vs. Out-group mentality stereotypes usually include info about how much variability (difference in a characteristic) exists in the group www.notesolution.com
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