SMC219Y1 Chapter Notes -Print Culture, Louis Dudek

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yellowhound990

30 Oct 2012

School

UTSG

Department

St. Michael's College Courses

Course

SMC219Y1

Professor

Steve Hoselton

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Chapter 8 reviewing the reviews: laws of media and the critics. Bad reviews do not necessarily contain negative comments. Bad reviews inevitably result from cursory reading, often coupled with a resentful reaction to the spectre of marshall mcluhan"s authorship. Marshall mcluhan has been described as a genius who influenced our understanding of communication. bob spence. When a comment is expected, a tetrad tested or implemented, you find a detached skepticism, a fear of flying that leads to pathetically ironic dismissals or to plain nonsense. Louis dudek: mcluhan prevented people from discussing relevant questions and encouraged young people to think badly. Christopher dornan: communications studies retain the fundamental concern with the role of the media in the maintenance of the social order but not in the loopy sense conceived by mcluhan. This is still a historical period of cultural interface, between mechanical and electric ages.

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read it and write down your ideas

Even though they have been doing it all their lives, people need to study communication simply because it is so complex. As stated in chapter 3 of the book, we all perceive things differently and "perception and communication influence each other, perception shapes our understanding of others' communication and the choices we make in our own communication" (pg. 41). For the reason that the choices we make and the ways that we view things/situations are changing everyday, communication between two individuals also changes and becomes more complex. Though we can communicate in general, how we communicate and what we communicate depends on how we perceive the world around us, making communication not as simple as it seems. As humans, we create broad categories of things (prototypes) and place people into them (Wood pg. 43). We then go on to create a more detailed assessment (a personal construct) where we measure a person or situation with a certain dimension of judgment (Wood pg. 43). We also place people and situations into stereotypes by making predictive generalizations or simply predicting what the personal/situation will be like or what will happen (Wood pg. 43). With all of these components to a basic path of communicating with others, it's hard to not see why we would study our complex underlying system of human communication. Not only do we make assumptions, but we base our thoughts/actions off of those assumptions which can then all be interpreted differently among various individuals. We study communication to try and dissect all of these interpretations and perceptions of others "to make sense of experience and to predict how we and others will act" (Wood pg. 45). Sometimes we follow a script or just simply act a specific way in a specific situation (like greeting someone and telling them your name) (Wood pg. 45). However, not everyone follows these scripts which just adds to the complexity of communication between us all.

Hi this is for my intro to communication class thank you in advance

____ 5. Gary is conducting an organizational communication study by using two different methodologies. He is giving the employees a questionnaire and he is also reviewing the minutes of the company's Board meetings over the past three years. Gary's research approach is a good example of:

a.	distributive methodology
b.	quantitative research
c.	triangulation
d.	qualitative research
e.	hybrid methodology

____ 6. The study of social and personal importance of storytelling is the focus of which communication the field?

a.	Organizational Communication Studies
b.	Mass Communication Studies
c.	Performance Studies
d.	Public Communication Studies
e.	Intercultural Communication Studies

____ 7. Don goes to class on Friday but the instructor is not present. The teaching assistant announces that the instructor is ill and there will be no class that day. When Don comes to class on Monday, he notices that students are handing in an assignment to the instructor. He discovers that the TA told students that even though there was no class Friday, they had a homework assignment to complete. Don's failure to attend to that part of the TA's message is an example of:

a.	noise interference
b.	biased reception
c.	insular listening
d.	selective perception
e.	assimilation

____ 8. Which of the following is a construct?

a.	your expectation of how a friend will behave
b.	your idea about how you should act in specific situations with a friend
c.	the person who is the best example a friend to you
d.	how a friend measures up on the dimension of intelligent-unintelligent
e.	the dictionary definition of friend

____ 9. When you are tired, stressed, or sick, you are likely to perceive things more negatively than when you are well rested. This is an example of:

a.	expectations
b.	social influences
c.	physiological influences
d.	self-serving bias
e.	attribution

crimsonduck462

Cell phones and other electronic toys have become an integral part of our lives. Many people feel they must have their cell phones handy at all times! Whether texting, in particular, is ruining the way we communicate has become a controversial topic discussed by many. Texting lingo results in brief forms of communication that appear to be disrespectful and immature in the business world. Yet, many younger employees continue to use text lingo, including the use of emoticons, at the ends of their sentences, when communicating with their superiors. Such forms of communication can set an improper tone for messages, negatively impact how the receiver interprets the message and lead to misunderstanding of the intent of the message. For the younger generation, using text lingo comes naturally. But particular attention should be given to those receiving it.

1. In what way(s) has texting made you a worse communicator? In what way(s) has texting made you a better communicator?

2. As texting remains a prominent form of communication, might text lingo become a standard part of business communication in the future? Explain.

3. Provide some examples of when you would and would not use text lingo in your communications. Source: Greg Beaubien, âTexting Lingo Blowing Many Young Candidatesâ Job Chances,â Public Relations Tactics, December 2008, Vol. 15, Issue 9, p. 4.

periwinkleswan492

SMC219Y1 Chapter Notes -Print Culture, Louis Dudek

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