VIC163H1 Chapter 9/19 Article: VIC163H1 Chapter 9/1: Sebeok: Pandora's Box
Document Summary
Semiotics: discipline which brackets the conjoint scientific study of both verbal and averbal systems of communication. Social function of communication is the ensuring of continuity in society through access to the experiences and ideas of the past. Conventional messages: power to signify dependent on some prior agreement reached at some temporal juncture. Natural messages: can signify same things at all times and in all places b/c interpretation does not presuppose a familiarity with the conventions of a particular group. Multimessage: conventional gesture that has a number of totally distinct meanings. Message: selection of a code by source . Semiotic systems are dynamic & adaptive to both external context (environment) & internal context (circumstances) Feedforward: message reaches destination according to expectation. Message received by destination is seldom identical with message sent by source. Noise: output unpredictable when input is known. Iconic: resembles agent of real world it refers to.
