SOCI 100A Chapter Notes - Chapter 17: Cave Painting, Web 2.0, Marshall Mcluhan
23 Oct 2016
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Document Summary
Mass communication: the transmission of message by a person or group through a device to a large audience. Mass media: devices designed to communicate messages to a mass audience. Humans used to draw on caves to communicate ideas and emotions. Since we can still see them today, we can see how the messages transcend time. Cuneiform: an early form of wedge-shaped writing developed by the ancient sumerians. Hieroglyphics: an early form of writing paper developed by the egyptians. Phonetic alphabet: a system of writing developed by early greeks that uses letters to represent spoken sounds, enabling the expression of complex ideas. Block printing: a process in which wooden blocks are engraved with images and text, inked, and then pressed into paper. Movable type: gutenberg"s invention that allowed individual letters to be moved without influencing the surrounding text. Following these inventions was the newspaper, telegraph, phonograph, moving pictures, radio, and television and the internet.
